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Pemanfaatan social media dalam mempromosikan new product branding Ron's laboratory

Taufan, Steffi (2014) Pemanfaatan social media dalam mempromosikan new product branding Ron's laboratory. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

This research is about social media usage in Ron's Laboratory new product branding marketing. Ron’s Laboratory is a dessert cafe with molecular gastronomy concept. Ron's Laboratory concept is the first in Indonesia. Purpose of this research are to find out how social media usage helping a New Product Branding, also what factor need to be considered in using social media to promote New Product Branding and impact of social media usage in promote Ron's Laboratory. This research is using marketing communication concept, Segment Target Market, Branding and Social Media for brand building. Researcher use qualitative research method with descriptive research. Research method that use to collect data are in-depth interview and document study method. This research result show right social media usage can help to build brand and increase sales, Ron's Laboratory sales have been and kept going on top of their capacity around 10.000 cups per month. Numbers of Ron's Laboratory visitor also keep increasing along with number of follower in Social Media. This is increasing number of follower in social media has direct impact to sales. Conclusion of this research are Ron's Laboratory Social Media usage have 2 reasons i.e. first because of Ron's Laboratory target market are aged 18-26 years old which are social media active users. Second are to create buzzwords that can create viral social media. Social media that use are Facebook, Twitter and Instagram.

Item Type: Thesis (Bachelor Thesis)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.2 Branding
H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.5 Media Marketing
Divisions: Fakultas Ilmu Komunikasi > Program Studi Public Relations
Depositing User: mr admin umn
Date Deposited: 18 Jul 2017 07:56
Last Modified: 29 Sep 2017 08:14
URI: http://kc.umn.ac.id/id/eprint/1147

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