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Analisa Pengaruh Perceived Number of Peer, Perceived Number of User, Enjoyment, Interaction with Other, dan Time Flexibility terhadap Intention to Play Mobile Games: Telaah pada Mobile Games Arena of Valor

Nugroho, Harry (2019) Analisa Pengaruh Perceived Number of Peer, Perceived Number of User, Enjoyment, Interaction with Other, dan Time Flexibility terhadap Intention to Play Mobile Games: Telaah pada Mobile Games Arena of Valor. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Di era digital, pengguna internet terus meningkat dan semakin berkembangnya teknologi memberikan banyak perubahan dan inovasi baru. Mobile game adalah inovasi yang kini terus berkembang dan juga dimainkan oleh banyak orang di dunia. Mobile game tipe multi player online battle arena adalah salah satu jenis mobile game yang sedang populer belakangan ini. Semakin majunya perkembangan teknologi mobile game dan menguntungkannya pasar mobile game juga merambah ke Indonesia. Hal ini membuat banyak perusahaan mencoba meraih pasar mobile game di Indonesia dengan game milik mereka. Hal ini yang dimanfaatkan oleh Tencent Company dengan mengembangkan mobile game andalan mereka yaitu Arena of Valor. Untuk itu penelitian ini diajukan untuk mengetahui pengaruh perceived number of peer, perceived number of user, enjoyment, interaction with other, dan time flexibility terhadap intention to play mobile games: telaah pada mobile games Arena of Valor Model teoritis dalam penelitian ini disampaikan dengan 11 hipotesis yang akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini berjumlah 140 responden, dengan screening orang yang sudah pernah bermain mobile game tipe multi player online battle arena, mengetahui Arena of Valor, tidak pernah bermain Arena of Valor, dan pernah melihat gameplay Arena of Valor, berusia 18 – 37 tahun, berdomisili di salah satu dari daerah Jakarta, Bogor, Depok, Tangerang, Bekasi.

Item Type: Thesis (Bachelor Thesis)
Uncontrolled Keywords: Mobile game, Perceived Number of Peer, Perceived Number of User, Enjoyment, Interaction with Other, Time Flexibility, Intention to Play
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD41 Competition
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD45-45.2 Technological innovations. Automation
Divisions: Fakultas Bisnis > Program Studi Manajemen
SWORD Depositor: mr admin umn
Depositing User: mr admin umn
Date Deposited: 06 Dec 2019 07:28
Last Modified: 08 Jan 2020 07:45
URI: http://kc.umn.ac.id/id/eprint/11633

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