Analisis Word of Mouth, Trust, Perceived Usefulness, Perceived Ease of Use, dan Perceived Risk Terhadap Intention to Use pada Aplikasi Movic

Pitasari, Amabella (2020) Analisis Word of Mouth, Trust, Perceived Usefulness, Perceived Ease of Use, dan Perceived Risk Terhadap Intention to Use pada Aplikasi Movic. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

perkembangan teknologi dan berkembangnya industri transportasi. Maka, penelitian ini bertujuan untuk menganalisis dan menjelaskan hubungan dari word of mouth, TAM (Technology Acceptance Model), dan trust terhadap intention to use pelanggan untuk menggunakan aplikasi Movic. Penelitian ini menggunakan metode pengumpulan data descriptive research dan cross sectional design. Sumber data yang digunakan adalah dengan menyebar kuesioner secara online dan offline. Landasan teori yang digunakan adalah Negative E-WOM, Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Risk, dan Intention to Use.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Negative E-WOM, Trust, TAM, Intention to use
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics)
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	05 Dec 2020 10:06
Last Modified:	28 Jun 2023 03:12
URI:	https://kc.umn.ac.id/id/eprint/13236

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