Murwani, Endah (2012) Social Reproduction 'Body Shape For Woman' in Advertising. In: Proceeding of Jogja International Conference on Communication (JICC) "Communication in Culture: Whose Culture", 21-22 November 2012, Yogyakarta.
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PROSIDING - SOCIAL REPRODUCTION ‘BODY SHAPE FOR WOMAN’ IN ADVERTISING.pdf Download (5MB) | Preview |
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Simmilarity check - Endah M - Social Reproduction 'Body Shape For Woman' in Advertising.pdf Download (2MB) | Preview |
Abstract
The purpose of this research is to explain how mechanism of construction about healthy body shape created throughout advertising. The base theory which be used is social feminism with Critical Discourse Analysis. Result of the research showed that strategy of distinction and dramatization appear from power relations between subject in field of advertising production. Symbolic image about slim and healthy body shape for woman which are producted in advertising, is assumpted by peoples as cultural arbitrary. This social condition is being possible because there is a suitability between social mindset and advertising symbolic image.
| Item Type: | Conference or Workshop Item (Paper) |
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| Keywords: | symbolic image, body shape for woman, advertising |
| Subjects: | 300 Social Sciences > 300 Social sciences, sociology and anthropology > 305 Groups of People (Incl. social identity, Discrimination, Gender Equality, Social Status) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations 700 Arts and Recreation > 790 Outline of Sports, Games and Entertainment > 791 Movie industry, Circuses, TV, Radio, Puppetry, Pageantry, Animal Performances |
| Divisions: | Faculty of Communication > Strategic Communication |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 19 Nov 2021 07:33 |
| Last Modified: | 05 Oct 2022 08:59 |
| URI: | https://kc.umn.ac.id/id/eprint/19176 |
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