Benedict, Edric and Ariestya, Angga (2020) The Influence of Social Media (Instagram) Usage on Donation Attitude through the Crowdfunding Platform. International Journal of New Media Technology, 12 (2). pp. 167-184. ISSN 2581-1851
Full text not available from this repository.Abstract
Nowadays, many people donate through the crowdfunding platform. Along with the times, social media has become an effective crowdfunding platform in raising funds. Requests for donations are increasingly made through social media. This study discusses the effect of using Instagram social media from @Kitabisacom on the attitude to donate through the crowdfunding platform using a quantitative-explanative approach. The survey method was carried out by distributing questionnaires to Instagram @Kitabisacom followers (N = 400). The results showed that social media usage significantly influenced the attitude of donating through the crowdfunding platform.
| Item Type: | Article |
|---|---|
| Keywords: | Social Media, Kitabisa, Attitude, Crowdfunding, Charity Organization |
| Subjects: | 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 006 Special Computer Methods > 006.7 Multimedia Systems, Blogs, Social Media, Web Application Frameworks 300 Social Sciences > 330 Economics > 335 Socialism and Related Systems |
| Divisions: | Faculty of Communication > Strategic Communication |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 19 Nov 2021 12:43 |
| Last Modified: | 21 Oct 2022 08:31 |
| URI: | https://kc.umn.ac.id/id/eprint/19199 |
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