Bangun, Cendera Rizky Anugrah (2016) The Role of Corporate Communication Department in Socializing Companies Value through Internal Media Case Study of Darya Varia Laboratoria Tbk. International Journal of New Media Technology, 8 (2). pp. 45-56. ISSN 2581-1851
Full text not available from this repository.Abstract
A strong internal communication system can encourage loyalty and increase labor productivity. The system plays important role in retaining employees in a company and makes them feel connected with the company's vision. This study explores the role of PT Darya Varia Laboratoria Tbk's Corporate Communication division in communicating the corporate culture to employees through its internal communication program. The method used in this study is qualitative method with a post-positivist paradigm. The result reveals the company’s value of BERSATU, or literally translated as UNITED. The value try to be instilled in every activity of its employees that involves the company, both directly and indirectly. This research concludes that the Corporate Communication Department of PT Darya-Varia is the door that manage information flow. This department must be able to filter information and determine which should be distributed, and how a message can be well received.
| Item Type: | Article |
|---|---|
| Keywords: | Corporate communication, internal communication, corporate values, socialization |
| Subjects: | 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.24 Content of Communication 300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) 300 Social Sciences > 380 Commerce, communications and transportation > 380 Commerce, communications transportation |
| Divisions: | Faculty of Communication > Strategic Communication |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 19 Nov 2021 13:07 |
| Last Modified: | 19 Jan 2022 07:12 |
| URI: | https://kc.umn.ac.id/id/eprint/19200 |
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