Koesvardani, Faustina Easter and Prihanto, Johny Natu and Sudiyono, Kristianus Ade (2020) Dual Transformation in Print Media Case Study of Adiluhung Magazine. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1 October 2020, Tangerang.
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Abstract
This research helps Adiluhung Magazine to do dual transformation strategy so they can compete in this industry and reached the new segmentation. The problem of uneven distribution of the magazines, resulting in a decrease in the number of advertisers, which influences the revenue streams. Another problem is they have unreached segmentation of customers, which is generation Y and Z. There is no other research that discusses dual transformation based on the Digital Maturity Model (DMM) applied to the project. This research using a questionnaire based on DMM’s to get feedback from customers and employees to measure the company's current stage. Then using focus group discussions and interviews with top management and customer for validation, to know the current stage and determine the future stage, that can find the gap and can be filled with initiative to achieve the future state
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | 000 Computer Science, Information and General Works > 050 Magazines, Journals and Serials |
| Divisions: | Faculty of Business > Master of Technology Management |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 14 Dec 2021 03:48 |
| Last Modified: | 15 Aug 2022 01:03 |
| URI: | https://kc.umn.ac.id/id/eprint/19598 |
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