Pasandaran, Camelia Catharina (2018) Political Advertising Camouflage as News. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 3 (2). ISSN 2503-0795
Full text not available from this repository.Abstract
Abstract Advanced technology has significantly influenced media and their environment, including their audience and advertisers. The changes have forced the media to rethink their business model. Native advertising, undisruptive advertising that looks like the original content of the media, is one of the new advertising forms developed in the past few years. This trend started in Indonesia in 2014 as some big online media offer the native advertising space to the advertisers. In the perspective of Baudrillard’s postmodern view, this is a kind of simulation which may lead to the death of the reality. This study seeks to find the way news simulation work in Indonesian online media advertising. The result shows that the packaging, the placement, and the minimum disclosure of political native advertising have blurred the separation between commercial and editorial content. Analyzing from Baudrillard’s perspective, this news simulation is at the second stage of simulation, or evil appearance, in which people can no longer differentiate between the real news and the advertising which simulate the news. Keywords: Native Advertising, Online Media, Baudrillard, Simulation, Simulacra
| Item Type: | Article |
|---|---|
| Subjects: | 300 Social Sciences |
| Divisions: | Faculty of Communication > Digital Journalism |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 17 Dec 2021 10:04 |
| Last Modified: | 17 Dec 2021 10:04 |
| URI: | https://kc.umn.ac.id/id/eprint/19745 |
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