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Perancangan kampanye sosial menertibkan barang bawaan penumpang di krl jabodetabek

Chintya, Fenie (2015) Perancangan kampanye sosial menertibkan barang bawaan penumpang di krl jabodetabek. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Peraturan barang bawaan di Kereta rel listrik, KRL, atau commuter line dibuat untuk membatasi barang bawaan penumpang KRL, karena KRL adalah transportasi umum moda penumpang, bukan transportasi umum angkutan barang sehingga tidak memiliki gerbong khusus barang. Namun, kebijakan peraturan tersebut masih banyak yang tidak mengetahui. Selain itu, portir KRL yang kurang tegas menegakkan peraturan membuat penumpang KRL leluasa membawa barang bawaan menjadikan semakin banyak pelanggaran peraturan. Penulis akan membuat kampanye sosial yang berjudul “Perancangan Kampanye Sosial Menertibkan Barang Bawaan Penumpang di KRL Jabodetabek” bertujuan mensosialisasikan dan menyadarkan para pengguna KRL sejabodetabek untuk mematuhi tata tertib aturan barang bawaan di KRL.

Item Type: Thesis (Bachelor Thesis)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.8 Campaign
H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications > HE305-311 Urban transportation
N Fine Arts > NC Drawing Design Illustration
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 23 Aug 2017 09:53
Last Modified: 23 Aug 2017 09:53
URI: http://kc.umn.ac.id/id/eprint/2241

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