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Perancangan ulang logo brand raff house

Pramudhita Putra, Leonardus Aditya (2014) Perancangan ulang logo brand raff house. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Perancangan visualisasi logo Raff House yang penulis tentukan sebagai proyek tugas akhir diawali karena dari tidak adanya kekuatan brand yang dimiliki oleh brand Raff House. Maka dari itu penulis merancang sebuah identitas brand melalui pembentukan identitas visual yang paling mendasar, yaitu logo. Dalam proses perancangannya, penulis menggunakan metode penelitian observasi, wawancara, kuisioner, serta didukung oleh berbagai literatur yang berkaitan dengan perancangan identitas brand dan logo dari berbagai buku.

Item Type: Thesis (Bachelor Thesis)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.9 Brand
N Fine Arts > N Visual arts
N Fine Arts > NC Drawing Design Illustration
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 30 Aug 2017 02:59
Last Modified: 30 Aug 2017 02:59
URI: http://kc.umn.ac.id/id/eprint/2574

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