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Penerapan integrated marketing communications di pt grahawita santika

Hermawan, Yudi (2011) Penerapan integrated marketing communications di pt grahawita santika. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Internship conducted in PT Grahawita Santika for two and half months. PT Grahawita Santika was established as the owning and management company of Santika Indonesia Hotels and Resorts. Santika Indonesia Hotels and Resorts is one of the biggest chain hotels and resorts in Indonesia. Main goal of this internship is to know more about integrated marketing communications that implemented in hotel company especially and also to give a real work experience. The main goal would be achieve with provide the support to marketing division of PT Grahawita Santika. Marketing as one of the key of success to show the company performance showed that a dynamical situations and conditions of every industry. This report will focuse on how integrated marketing communications implemented in PT Grahawita Santika. The good performance of marketing of every business in each industry will give the best support to all of the objectives of the corporate.

Item Type: Thesis (Internship)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.4 Integrated Marketing Communication
Divisions: Fakultas Bisnis > Program Studi Manajemen
Depositing User: mr admin umn
Date Deposited: 04 Dec 2017 06:33
Last Modified: 04 Dec 2017 06:33
URI: http://kc.umn.ac.id/id/eprint/2754

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