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Viral marketing untuk meningkatkan awareness terhadap film pendek saudade

Permadi, Amelia (2016) Viral marketing untuk meningkatkan awareness terhadap film pendek saudade. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Produksi sebuah film tidak hanya butuh dari segi cerita , sutradara ataupun kerjasama angggotanya, namun juga perlu adanya tugas produser yang mampu memasarkan filmnya. Marketing film dilakukan untuk membawa film kepada kahalayak luas agar lebih dikenal. Hal itu membuat penulis tertarik untuk membahas peran produser dalam melakukan viral marketing untuk meningkatkan awareness film pendek - Saudade.

Item Type: Thesis (Bachelor Thesis)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
T Technology > TR Photography > TR845-899 Cinematography. Motion pictures. Film
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 12 Apr 2018 07:28
Last Modified: 12 Apr 2018 07:28
URI: http://kc.umn.ac.id/id/eprint/3206

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