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Efektifitas penggunaan telemarketing dan personal selling dalam meningkatkan penjualan jasa asuransi di pt. asuransi astra buana

Sutikno, Clarissa Eliani (2014) Efektifitas penggunaan telemarketing dan personal selling dalam meningkatkan penjualan jasa asuransi di pt. asuransi astra buana. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

PT Asuransi Astra Buana (AAB) is leading insurance company in Indonesia. Their vision is to give peace for their clients. For supporting AAB selling activities and service for their customer, marketing division in AAB do Personal Selling and Telemarketing. AAB make an internship program for university students to learn more about insurance. Writer as an intern in that program, believe that marketing techniques play important role in every step for selling insurance products.

Item Type: Thesis (Internship)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.5 Personal Selling. Sales
Divisions: Fakultas Bisnis > Program Studi Manajemen
Depositing User: mr admin umn
Date Deposited: 16 Jul 2018 03:49
Last Modified: 16 Jul 2018 03:49
URI: http://kc.umn.ac.id/id/eprint/3257

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