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Perancangan kampanye sosial hand foot mouth disease

Coritama, Michelle (2016) Perancangan kampanye sosial hand foot mouth disease. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Perancangan kampanye sosial ini bertujuan untuk meningkatkan awareness dan mengedukasi masyarakat terhadap hand foot mouth disease. Hand foot mouth disease merupakan penyakit menular yang disebabkan oleh virus dan penularannya sangat dipengaruhi oleh kebersihan. Hand foot mouth disease berpotensi menyebabkan KLB di Indonesia, tetapi masih banyak masyarakat yang belum mengetahuinya. Kampanye ini menggunakan tahapan AIDA (Attention, Interest, Desire, Action) dengan menggunakan berbagai media, yaitu poster, brosur, x-banner, media sosial, dan merchandise.

Item Type: Thesis (Bachelor Thesis)
Subjects: N Fine Arts > N Visual arts
N Fine Arts > NC Drawing Design Illustration > NC1860-1896 Greeting cards, postcards, invitations, books, jackets, etc.
N Fine Arts > NC Drawing Design Illustration > NC950 Illustration
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 18 Apr 2018 09:01
Last Modified: 18 Apr 2018 09:01
URI: http://kc.umn.ac.id/id/eprint/3544

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