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Implementasi event marketing dalam memperkenalkan produk ud trucks pt astra international tbk – ud trucks sales operation

Hadianti, Caroline Anjani (2016) Implementasi event marketing dalam memperkenalkan produk ud trucks pt astra international tbk – ud trucks sales operation. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Penulis dalam melaksanakan program magang di PT Astra International – UD Trucks Sales Opertaion berada pada department marketing dengan tugas utama sebagai marketing communication. Program kerja yang berlangsung selama 60 hari bertujuan agar penulis dapat menerapkan teori yang telah dipelajari selama masa kuliah, selian itu penulis juga diharapkan mampu menganalisa dan memberikan solusi terhadap kekurangan yang ada. PT Astra International Tbk – UD Trucks Sales Operation adalah perusahaan multinational yang kegiatan utamanya adalah penjualan produk UD Trucks dan Aftermarket. Lokasi program kerja magang berada di daerah Sunter- Jakarta Utara. Laporan magang ini akan membahas event marketing dan juga hal pendukung event yang erlangsung selama periode magang penulis.

Item Type: Thesis (Internship)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication
H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.3 Event Management
H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.3 Event Management > HD30.31 Special Event
Divisions: Fakultas Bisnis > Program Studi Manajemen
Depositing User: mr admin umn
Date Deposited: 19 Jul 2018 03:09
Last Modified: 19 Jul 2018 03:09
URI: http://kc.umn.ac.id/id/eprint/3810

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