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ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - Relationship between perceived value in Omni-Channel Shopping and repurchase intention

Lee, Hwa Jin and Ryoo, Han Young and Nam, Yang Hee (2016) ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - Relationship between perceived value in Omni-Channel Shopping and repurchase intention. In: ADADA 2016 14TH international Conference for Asia Digital Art and Design Association.

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Abstract

Along with the development of ICT, the distribution strategy of existing companies has been changing to the ‘Omni-Channel’ strategy. According to the diversification of distribution channels, the value of customer shopping has also been changing. Consumers that shop within various distribution channels want to acquire benefits through new and diversified experiences. Thus, it is important to perform studies on whether continuous purchase is possible by continuing from values that are being satisfied by certain elements of the Omni-Channel by grasping the cognition of consumers. This study identifies the characteristics of Omni-Channel consumption, perceived usefulness through the ease-of-use by consumers, and relationships with repurchase intention. This study provides a theoretical basis to activate the Omni-Channel which may satisfy the demand of consumers by setting causal relationship between each element by conducting a survey.

Item Type: Conference or Workshop Item (Paper)
Subjects: N Fine Arts
N Fine Arts > NX Arts in general > NX280-410 Study and teaching. Research
Divisions: Universitas Multimedia Nusantara
Depositing User: mr admin umn
Date Deposited: 12 Mar 2018 04:35
Last Modified: 22 Mar 2018 03:50
URI: http://kc.umn.ac.id/id/eprint/3817

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