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ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - The halo effect of webtoon characters on consumers with a high psychological aversion to advertisements: with a focus on webtoon ppl(product placement) marketing

Moon, Young Ran and Nam, Yang Hee (2016) ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - The halo effect of webtoon characters on consumers with a high psychological aversion to advertisements: with a focus on webtoon ppl(product placement) marketing. In: ADADA 2016 14TH International Conference for Asia Digital Art and Design, Bali 1-3 November 2016.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: webtoon, ppl(product placement), halo effect
Subjects: N Fine Arts
N Fine Arts > NX Arts in general > NX650-694 Special subjects, characters, persons, religious arts, etc.
Divisions: Universitas Multimedia Nusantara
Depositing User: mr admin umn
Date Deposited: 12 Mar 2018 08:08
Last Modified: 22 Mar 2018 09:30
URI: http://kc.umn.ac.id/id/eprint/3824

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