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The Proposal for Personalized Service and Exhibition Model based on Audience Tendency in Virtual museum

Ha, Min a and Lee, Yoo jin (2016) The Proposal for Personalized Service and Exhibition Model based on Audience Tendency in Virtual museum. In: ADADA 2016 14TH international Conference for Asia Digital Art and Design Association.

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The Internet and the development of technology influence many people’s lives in a comprehensive way. The museum is not an exception to this. Online virtual museums let audience watch the exhibits any time they want, showing high accessibility. On the other hand, no matter how much technology develops, some limitations exist. For example, copying the original museum into a digital form cannot recreate the liveliness of the physical space and represent the aura that an art piece has. This paper focuses on the flexibility that the virtual space has compared to the physical space and decided that organization based on the audience is possible. First, an analysis of the present conditions about virtual museums’ services was done. Then, 7 types of classification of the audience based on interaction models of virtual museums. Based on the patterns of the present conditions of virtual museums and classifications of the audience, a suggestion about what kinds of customized services can be given based on the preferences of the audience was made. In addition, a user centered exhibition model that includes the audience’s preferences and a customized process of viewing the art works in the virtual museum based on those preferences was created. Hopefully, this paper will become a manual that focuses on user driven development and not on the service designs of the exhibits or the perspectives of the developer.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Exhibition Model, Personalized Exhibition Service, Audience Analyses
Subjects: N Fine Arts > N Visual arts
N Fine Arts > N Visual arts > N400-3990 Art museums, galleries, etc.
Divisions: Universitas Multimedia Nusantara
Depositing User: mr admin umn
Date Deposited: 15 Mar 2018 08:23
Last Modified: 15 Mar 2018 08:23

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