UMN Knowledge Center

Visual Persuasion on Bukalapak.com Online Video Advertisement.

Rizkavirwan, Darfi (2016) Visual Persuasion on Bukalapak.com Online Video Advertisement. In: ADADA 2016 14TH international Conference for Asia Digital Art and Design Association.

[img]
Preview
Text
ADADA_2016_paper_3B-3.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (620kB) | Preview

Abstract

Bukalapak.com is a rapidly developing startup marketplace company in Indonesia. To win the competition, Bukalapak uses branding strategy by video commercial advertisement on YouTube channel. On one of its commercial videos, use your finger and be a hero, shows a message that the role of the buyer as a central figure become a savior to all Indonesian traders at Bukalapak.com. In this video, there are many implicit and explicit visual signs to the audiences. Visual signs indirectly make persuasion for visual persuasion strategy on that advertisement.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Bukalapak, advertisement, video, signs, visual persuasion
Subjects: N Fine Arts > N Visual arts
N Fine Arts > N Visual arts > N81-390 Study and teaching. Research
N Fine Arts > NC Drawing Design Illustration > NC997-1003 Commercial art. Advertising art
Divisions: Universitas Multimedia Nusantara
Depositing User: mr admin umn
Date Deposited: 13 Mar 2018 03:19
Last Modified: 13 Mar 2018 03:19
URI: http://kc.umn.ac.id/id/eprint/3873

Actions (login required)

View Item View Item