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Aktivitas public relations hotel ibis jakarta slipi

Kurniadi, Karis Artha (2014) Aktivitas public relations hotel ibis jakarta slipi. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Dalam menjalankan aktivitasnya, PR Hotel Ibis Jakarta Slipi memiliki serangkaian kegiatan PR yaitu Media Relations, Event Management, Marketing Public Relations, dan Customer Relationship Management. Adapun peran dari PR Hotel Ibis Jakarta Slipi adalah untuk menyusun dan menjalankan aktivitas PR yang berfungsi dalam meningkatkan citra positif Hotel Ibis Jakarta Slipi di mata masyarakat, terciptanya citra yang baik akan mempengaruhi persepsi publik dalam menggunakan jasa Hotel Ibis Jakarta Slipi, yang secara otomatis akan mampu menambah tingkat occupancy dari Hotel. Secara keseluruhan dapat disimpulkan bahwa kehadiran divisi PR memberikan nilai tambah tersendiri bagi Hotel Ibis Jakarta Slipi untuk selalu mampu menjaga kestabilan bisnis hotel.

Item Type: Thesis (Internship)
Uncontrolled Keywords: Aktivitas, Hotel, Public Relations
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.4 Marketing Public Relations
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.6 Advertising. Public Relations
Divisions: Fakultas Ilmu Komunikasi > Program Studi Public Relations
Depositing User: mr admin umn
Date Deposited: 01 Oct 2018 04:35
Last Modified: 01 Oct 2018 04:35
URI: http://kc.umn.ac.id/id/eprint/4271

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