UMN Knowledge Center

analisis pengaruh perceived usefulness dan perceived ease of use terhadap attitude towards playstation vr beserta perceived price dan product review dengan implikasinya terhadap purchase intention telaah pada aksesoris game playstation vr

Noverly, Christoforus Dave (2017) analisis pengaruh perceived usefulness dan perceived ease of use terhadap attitude towards playstation vr beserta perceived price dan product review dengan implikasinya terhadap purchase intention telaah pada aksesoris game playstation vr. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

[img]
Preview
Text
HALAMAN AWAL.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[img]
Preview
Text
DAFTAR PUSTAKA.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (732kB) | Preview
[img]
Preview
Text
BAB V.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (630kB) | Preview
[img]
Preview
Text
BAB II.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (821kB) | Preview
[img]
Preview
Text
BAB I.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[img]
Preview
Text
BAB III.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[img]
Preview
Text
LAMPIRAN.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB) | Preview

Abstract

Beberapa teknologi saat ini yang sudah mulai digunakan untuk kebutuhan bermain game VR (Virtual Reality). Salah satu perusahaan raksasa Jepang yaitu Sony yang bergerak dibidang elektronik telah menciptakan sesuatu yang baru yang dinamakan Playstation VR. Playstation VR menawarkan pengalaman baru dalam bermain game konsol karena hanya Playstation VR sajalah yang menggunakan mesin konsol untuk bermain game. Penelitian ini ingin menganalisa hubungan antara perceived usefulness dan perceived ease of use dapat mempengaruhi attitude towards Playstation VR, perceived price dan product review mempengaruhi purchase intention serta hubungan antara attitude towards playstation VR dengan purchase intention. Model teoritis dalam penelitian ini disampaikan dengan 5 hipotesis yang akan diuji dengan menggunakan Structural Equation Model. Total data yang digunakan dalam penelitian ini adalah sebanyak 140 orang. Kata kunci : perceived usefulness, perceived ease of use, perceived price, product review, attitude towards Playstation VR, purchase intention

Item Type: Thesis (Bachelor Thesis)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity
H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Fakultas Bisnis > Program Studi Manajemen
Depositing User: mr admin umn
Date Deposited: 30 Jan 2019 09:23
Last Modified: 30 Jan 2019 09:23
URI: http://kc.umn.ac.id/id/eprint/4741

Actions (login required)

View Item View Item