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analisis pengaruh physical surroundings terhadap price perception dan trust, serta implikasinya terhadap repurchase intention (telaah pada penonton di auditorium 4dx 3d cgv cinemas)

Anggara,, Andre (2018) analisis pengaruh physical surroundings terhadap price perception dan trust, serta implikasinya terhadap repurchase intention (telaah pada penonton di auditorium 4dx 3d cgv cinemas). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Film industry revenue is on the rise. Two things that led to the increase were the increasing number of screens and cinemas that made it easier to access movies, as well as the innovations made by theatrical exhibitors in their business. In Indonesia, CGV Cinemas is one of theatrical exhibitors who have made innovations in their business, by offering new experiences in watching through 4DX 3D cinema. The reason for this innovation by CGV Cinemas is to provide a new and different (unique) viewing experience for consumers, so consumers will still choose to watch movies in 4DX 3D cinema in the future, thus will have an impact on the achievement of the number of audience targeted by the company. Therefore, to begin this research, studies on previous similar research were conducted as a benchmark for defining the variables and models to be used. Based on that stage, it was determined that this research was conducted to find out whether the repurchase intention of cinema 4DX 3D CGV Cinemas consumers is influenced by physical surroundings, price perception, and trust. The research model was developed by five hypotheses to be tested using Structural Equation Model with sample criteria of men and women aged 20 to 35 years who have watched a movie in 4DX 3D cinema once, and have been watching the cinema at least 3 months ago or more, and has a budget to watch a cinema that is at least 150 thousand per month. The results of the analysis showed that physical surroundings had a positive effect on repurchase intention, but there was no significant effect of physical surroundigns on repurchase intention through trust. The conclusion of this research is not all hypothesis proposed is in accordance with the findings of previous research. So based on these conclusions, CGV Cinemas can be suggested to pay more attention to physical surroundings in order to increase repurchase intention through trust.

Item Type: Thesis (Bachelor Thesis)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.1 Business Markets
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Fakultas Bisnis > Program Studi Manajemen
Depositing User: mr admin umn
Date Deposited: 13 May 2019 01:38
Last Modified: 13 May 2019 01:38
URI: http://kc.umn.ac.id/id/eprint/5661

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