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China’s “Furious Five” Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo -Strategies and Origins

Han, Nianchen (2018) China’s “Furious Five” Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo -Strategies and Origins. INSEAD - The Business School for the World.

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Abstract

When IDC released China’s smartphone market statistics for the first and second quarters in 2017 (see Exhibit 1), the two dominant powers in the global market – Samsung and Apple – had lost their leading positions. Shrinking market shares in both quarters had left them with less than 12% combined. Out in front were a number of contenders, all domestic companies, including established brands such as Huawei, as well as several unfamiliar names. Even with the release of the flagship Samsung Galaxy Note 8 (August 23rd, 2017 in New York and September 13th, 2017 in China) and the iPhone 8 (September 12th, 2017), critics doubted they could take back market shares in China given the intense competition.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.1 Business Markets
Divisions: Fakultas Bisnis > Program Studi Magister Manajemen Teknologi
Depositing User: mr admin umn
Date Deposited: 19 Aug 2019 07:51
Last Modified: 21 Aug 2019 02:43
URI: http://kc.umn.ac.id/id/eprint/6772

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