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A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy

Xiao, Yangao (2017) A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy. INSEAD.

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Abstract

On April 6, 2016, Huawei Technologies, the Chinese telecom equipment giant, released three variants of its latest P9 series smartphone in London, with a price tag from €599 to €749, matching that of Apple’s iPhone 6s in the UK. With Huawei’s own Kirin 955 chip and Leica’s dual-lens camera, the P9 series was a perfect combination of a powerful smartphone and a top-quality camera. The release in London not only won Huawei high recognition, but it also sent a strong signal of the company’s ambitions in the global smartphone market. According to a survey by the market research firm International Data Corporation (IDC), in the first quarter of 2016 Huawei’s global shipments of smartphones topped 27.5 million units, boosting its market share to 8.2% from 5.2% in 2015, helping it secure its No. 3 position in the market after Samsung and Apple.1 A latecomer to smartphones, Huawei has emerged as a global leader and is positioned to shape the competitive landscape in significant ways.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.1 Business Markets
H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Fakultas Bisnis > Program Studi Magister Manajemen Teknologi
Depositing User: mr admin umn
Date Deposited: 19 Aug 2019 09:53
Last Modified: 21 Aug 2019 02:42
URI: http://kc.umn.ac.id/id/eprint/6774

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