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N12 Technologies: Building an Organization and Building a Business

Garvin, David. A and Sesia, Aldo (2016) N12 Technologies: Building an Organization and Building a Business. Harvard Business School.

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Abstract

The potential, they believed, was enormous—and the challenge equally large. But if CEO Brad Berkson (HBS MBA ’91) and COO Trip Flavin (HBS MBA ’94) got it right, N12 Technologies, their Cambridge, Massachusetts startup, could well upend the entire carbon fiber composites industry. N12’s value proposition was that its vertically-aligned carbon nanotubes (VACNTs), branded as NanoStitch, dramatically strengthened the interlaminar region of carbon fiber composites, leading to large improvements in cost, shear resistance, and fatigue life.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.1 Business Markets
H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Fakultas Bisnis > Program Studi Magister Manajemen Teknologi
Depositing User: mr admin umn
Date Deposited: 20 Aug 2019 01:46
Last Modified: 21 Aug 2019 02:39
URI: http://kc.umn.ac.id/id/eprint/6778

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