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Analisis pengaruh consumer trust, perceived risk dan perceived benefit terhadap intention of purchase : telaah pada online shop facebook di Indonesia

Januli, Evan (2012) Analisis pengaruh consumer trust, perceived risk dan perceived benefit terhadap intention of purchase : telaah pada online shop facebook di Indonesia. Bachelor Thesis thesis, Universitas Multimedia nusantara.

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Abstract

Apakah kepercayaan dan resiko penting dalam pengambilan keputusan konsumen untuk melakukan pembelian di perdagangan elektronik? Bagaimana kepercayaan dan resiko memengaruhi keputusan pembelian konsumen di internet? Hasil dari penelitian ini menunjukkan bahwa tingkat kepercayaan dan resiko yang mungkin didapat oleh konsumen di internet memiliki pengaruh yang kuat dalam pengambilan keputusan pembelian.

Item Type: Thesis (Bachelor Thesis)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Fakultas Bisnis > Program Studi Manajemen
Depositing User: mr admin umn
Date Deposited: 10 Jul 2017 09:39
Last Modified: 15 Aug 2017 01:51
URI: http://kc.umn.ac.id/id/eprint/698

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