Case Study: Gogoro From Electric Scooter to Energy Platform

Khanna, Tarun and Chan, Billy (2020) Case Study: Gogoro From Electric Scooter to Energy Platform. Harvard Business School.

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The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric scooters, gained market share to about 90 percent, and turned his startup into a "unicorn" with a valuation reaching $1 billion. With its battery swapping infrastructure built out across the island of Taiwan, Gogoro sensed the opportunity to become something bigger - most probably a smart energy platform that could complement the main grid. But as a sudden change in government subsidies and the outbreak of the coronavirus pandemic took a toll on the scooter sales, how should Gogoro position itself going forward?

Item Type: Case Study
Subjects: 300 Social Sciences > 330 Economics > 333 Economics of Land and Energy > 333.7 Natural Resources and Energy, Environment
300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production)
300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions: Fakultas Bisnis > Program Studi Magister Manajemen Teknologi
Depositing User: mr admin umn
Date Deposited: 17 Dec 2020 03:03
Last Modified: 27 Jun 2022 06:48

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