The repercussion and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia"

Situmorang, Ringkar (2021) The repercussion and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia". International Journal of Hospitality Management, 95 (10890). ISSN 0278-4319

[img] Text
ALL PEER JURNAL RINGKAR 3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (1MB)

Abstract

The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the strategies used to survive. Through the lens of complexity theory, we discuss whether the strategies being deployed are beneficial, redundant, or detrimental for hospitality businesses. Based on semi-structured interviews with 13 hotel managers in Jakarta, Bandung, and Bali, the findings shed light on the various challenges to hotels. We also highlight which challenges could turn into opportunities. The findings show that the strategies that managers are deploying could be detrimental in the future. Potential future research directions are also discussed.

Item Type: Article
Subjects: T Technology > TX Home economics > TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc.
Divisions: Fakultas Bisnis > Program Studi Perhotelan
Depositing User: mr admin umn
Date Deposited: 30 Jun 2021 07:23
Last Modified: 30 Jun 2021 07:23
URI: http://kc.umn.ac.id/id/eprint/15727

Actions (login required)

View Item View Item