Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry (Análisis de la relación entre el compromiso de marca, la confianza en la marca y la ciudadanía corporativa de las marcas en la industria de servicios)

Handayani, Nurina Putri and Herwany, Aldrin (2020) Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry (Análisis de la relación entre el compromiso de marca, la confianza en la marca y la ciudadanía corporativa de las marcas en la industria de servicios). Revista CEA - scientific journal, 6 (11). ISSN 2390-0725

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Item Type:	Article
Keywords:	brand commitment, brand trust, brand citizenship behavior, JEL Classification: J24, G21, M32
Subjects:	100 Philosophy and Psychology > 100 Philosophy > 106 Organizations and management 300 Social Sciences 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions:	Faculty of Business > Management
Depositing User:	Administrator UMN Library
Date Deposited:	05 Aug 2021 03:15
Last Modified:	13 Apr 2023 01:10
URI:	https://kc.umn.ac.id/id/eprint/15731

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