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Determinant Factors Influencing Stock Investment Behavior for Millenial in Adopting Investment Management Application Using Technology Acceotance Model (TAM) Approach

Yanto, Yanto and Kurniasari, Florentina and Sudiyono, Kristianus Ade (2020) Determinant Factors Influencing Stock Investment Behavior for Millenial in Adopting Investment Management Application Using Technology Acceotance Model (TAM) Approach. The 6th Indonesian Finance Association (IFA) International Conference. pp. 94-108. ISSN 2548-0606

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Official URL: https://ifa.or.id/conference-proceeding-2020/

Abstract

This research aims to investigate stock investment behavior when using fintech investment management applications in Indonesian millennial generation. Financial literacy, perceived usefulness, perceived ease of use, government policy, and social influence are used to explain millennial behavior to be classified as a speculator or investor. An online questionnaire was given, and 150 millennials were selected by using the purposive sampling method. In order to test the research hypothesis, binary logistic regression models were used. The obtained result shows that only perceived usefulness significantly influencing millennial’s stock investment behavior. The features and financial information that the application has could help millennials become investors long-term because the investment is becoming a bit risky and efficient for them to analyze it. In addition, securities companies may need to consider a significant factor in the restructuring of their current strategies.

Item Type: Article
Uncontrolled Keywords: Peer-to-peer lending, Credit scoring, Social media, Discriminant analysis
Subjects: H Social Sciences > HG Finance > HG1501-3550 Banking > HG1641-1643 Bank loans. Bank credit. Commercial loans
H Social Sciences > HG Finance > HG3691-3769 Credit. Debt. Loans
Divisions: Fakultas Bisnis > Program Studi Magister Manajemen Teknologi
Depositing User: mr admin umn
Date Deposited: 04 Oct 2021 14:58
Last Modified: 05 Oct 2021 08:46
URI: http://kc.umn.ac.id/id/eprint/18481

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