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Analysis of the Effect of Microinteraction in Instagram Application on the Users

Herna, Lia (2020) Analysis of the Effect of Microinteraction in Instagram Application on the Users. International Conference of Innovation in Media and Visual Design (IMDES 2020).

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Before we know it, digital media has grown and changed rapidly. One of the most common media is social media. According to datareportal. com in Digital 2020: Indonesia, 160 million people in Indonesia use social media and spend 3 hours 26 minutes every day on social media applications, and 63 millions of them are Instagram users [1]. An application/web/game always has micro-interaction, including Instagram. Micro interaction is detailed interaction to make users know everything they are currently doing or has done by making feedback in small animation to have more attachment to the application. In the present paper, the author analyses the micro-interaction in Instagram application based on literature and the micro-interaction effect in helping users use Instagram application using the qualitative method of In-Depth Interview with 6 users. The interview result produced a conclusion on the effect of micro-interaction in Instagram application on the users.

Item Type: Article
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 004 Computer Science, Data Processing, Hardware
300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 01 Nov 2021 06:48
Last Modified: 01 Nov 2021 06:48

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