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Development Phase of 2: 3: 5 Ratio as A Visual Composition Technique on Logo Design

Rizaldi, Mohammad and Susanto, Roy Anthonius (2020) Development Phase of 2: 3: 5 Ratio as A Visual Composition Technique on Logo Design. International Conference of Innovation in Media and Visual Design (IMDES) 2020.

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Abstract

2: 3: 5 ratio as a composition technique was first introduced in 2017 as an exploratory research paper by the corresponding author. This research is the initial part of the ratio's developing process as a visual composition technique in logo design using the experimental ratio’s identification methodology on existing logos from several types of well-known company logos and then re-adjust them using the 2: 3: 5 ratio. The result of this paper is to provide recommendations on how to use ratio composition to achieve the best visual composition results by using ratios in design or redesign logo design.

Item Type: Article
Subjects: 700 Arts and Recreation > 700 Arts > 701 Philosophy and theory of fine and decorative arts
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 740 Graphic arts (Incl. typographical designs; two-dimensional mixed-media, icon and mascot designs)
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 02 Nov 2021 04:17
Last Modified: 02 Nov 2021 04:17
URI: http://kc.umn.ac.id/id/eprint/18981

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