Kien, Sia Siew and Soh, Christina and Weill, Peter and Chong, Yvonne (2015) Rewiring The Enterprise For Digital Innovation: the Case of DBS Bank. Nanyang Technologycal University.
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REWIRING THE ENTERPRISE FOR DIGITAL DBS BANK - Case Study.pdf Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (434kB) | Preview |
Abstract
This case chronicled the digital transformation of DBS Bank in seeking regional growth amidst a new digital era in the Asian banking industry. Led by its CEO, DBS invested heavily in technology and undertook radical changes to ‘rewire’ the entire enterprise for digital innovation. Key thrusts of its digital transformation strategy involved the revamp of its Technology and Operations organization, the development of scalable digital platforms, the leverage on technology to redesign the customer experience, and the internal incubation and external partnering in seeking new digital innovation. However, questions remain whether DBS has done enough to put digital at the heart of banking? What should be the next steps in their digital strategy? Where should the bank direct its technology investment dollars? How can DBS systematically assess the opportunities and threats of digital disruption in the banking industry and devise a set of possible strategic responses? How can DBS stay at the forefront of digital innovation to become the Asian Bank of Choice for the New Asia?
| Item Type: | Case Study |
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| Subjects: | 300 Social Sciences > 330 Economics > 332 Financial Economics (Shares, Investment) > 332.1 Banks, Banking Services, Central Banks, World Bank |
| Divisions: | Faculty of Business > Master of Technology Management |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 04 Nov 2021 01:35 |
| Last Modified: | 20 Jan 2022 11:05 |
| URI: | https://kc.umn.ac.id/id/eprint/19027 |
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