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Analisis Tingkat Penerimaan Pengguna Layanan Music as a Service Berbayar dengan Metode Unifed Theory Acceptance and Use of Technology

Cristopher, Jonathan and Indriana, Marcelli (2019) Analisis Tingkat Penerimaan Pengguna Layanan Music as a Service Berbayar dengan Metode Unifed Theory Acceptance and Use of Technology. Ultima InfoSys : Jurnal Ilmu Sistem Informasi, 9 (2). ISSN 2549-4015

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Official URL: https://ejournals.umn.ac.id/index.php/SI/article/v...

Abstract

This study aims to determine the factors that influence the intentions of user behavior in using paid music as a service with the case studies of JOOX VIP apps. The framework of this research is UTAUT2 that has been modified by altering and adding existing constructs, perceived usefulness, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit, and search cost that will influence behavioral intention. Data was obtained by questionnaires collected from 155 respondents, whom use JOOX VIP. The collected data were analyzed by using the SEM method and the results indicates that hedonic motivation, habit, and search cost as a significant determinants of user’s behavior intention to use JOOX VIP.

Item Type: Article
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 005 Computer Programming (Algorithm, Programming Language, Applications, Software, Data Security)
600 Technology (Applied Sciences) > 600 Technology > 600 Technology
700 Arts and Recreation > 780 Music
Divisions: Fakultas Teknik Informatika > Program Studi Sistem Informasi
Depositing User: mr admin umn
Date Deposited: 23 Nov 2021 01:16
Last Modified: 23 Nov 2021 01:16
URI: http://kc.umn.ac.id/id/eprint/19062

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