Construction of Female Housemaid Profile in Indonesian Movie

Panuju, Redi and Susilo, Daniel and ., Harliantara (2019) Construction of Female Housemaid Profile in Indonesian Movie. In: International Conference on Emerging Media, and Social Science, 7-8 Desember 2018, Banyuwangi, Indonesia.

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Abstract

This paper tried to analyze Indonesian movie which tells about housemaid. The aim of the current research was analyzing if after reformation era signed by the emergence of awareness on gender, the female representation has been free from gender bias. The method used was Ethnographic content analysis. It used perspective of seeing fim as the art creature as well as representation from social situation of its era. The element inspected here were: physical characteristic, environmental service, reaction and/or expression of the housemaid, and synopsis. The dominant finding was a movie about housemaid tends to emphasize the body shape and face of housemaid as the attraction, thus the housemaid problem in the relation with social problem was not found. The movie was underlined the recreative purposes as the economical commodity menu. As well as the housemaid in Indonesian movies were framed as stimulus to comply the taste and dominant norms in society.

Item Type: Conference or Workshop Item (Paper)
Keywords: gender bias, education, Indonesian movie, recreation, and housemaid.
Subjects: 300 Social Sciences > 300 Social sciences, sociology and anthropology > 305 Groups of People (Incl. social identity, Discrimination, Gender Equality, Social Status) > 305.3 Gender Groups
300 Social Sciences > 300 Social sciences, sociology and anthropology > 306 Culture and Institutions (Incl. Specific Aspects of Culture)
300 Social Sciences > 370 Education
300 Social Sciences > 390 Customs, etiquette and folklore > 390 Customs, Etiquette, Folklore, Local Culture
700 Arts and Recreation > 770 Photography, Computer Art, Film, Video > 770 Photography, Computer Art, Cinematography, Videography, Film, Movie
Divisions: Faculty of Communication > Strategic Communication
Depositing User: mr admin umn
Date Deposited: 17 Nov 2021 03:56
Last Modified: 18 May 2022 05:51
URI: https://kc.umn.ac.id/id/eprint/19084

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