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Handling Covid-19 in Sampang: leadership and local elite public communication strategy

Hidayat, Endik and Susilo, Daniel and Garcia, Erica Monica A. (2021) Handling Covid-19 in Sampang: leadership and local elite public communication strategy. Jurnal Studi Komunikasi, 5 (2). ISSN 2549-7294

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After the Covid-19 outbreak, the emergence of an economic recession is the impact of various policies to prevent the spread of the virus, such as the extreme lockdown policy to Large-Scale Social Restrictions. Sampang, a small regency in Madura Island, Indonesia, has successfully maintained the low case of Covid-19. This article elaborates on the success of the Sampang Regency in maintaining its green zone status. More specifically, what is the Sampang government's communication strategy during the Covid-19 pandemics. This article used a qualitative method with a case study approach in ten villages of Sampang with a Focus Group Discussion. The results show that the local elite's communication strategy in Sampang during the pandemic situation does not only physically come directly to the field or meet villagers but also virtually using mass media effective to maintain the low index Covid-19 transmission.

Item Type: Article
Uncontrolled Keywords: Public Opinion, effective communication, rural communication, COVID-19.
Subjects: 300 Social Sciences > 350 Public administration and military science > 351 Public administration
600 Technology (Applied Sciences) > 610 Medicine and Health > 616 Diseases
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 17 Nov 2021 09:12
Last Modified: 17 Nov 2021 09:12

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