Virtual Ethnography on the Ngalah Islamic Boarding School Instagram Business Account

Saputra, Alfian Adi and Susilo, Daniel and Harliantara, Harliantara (2020) Virtual Ethnography on the Ngalah Islamic Boarding School Instagram Business Account. SAHAFA Journal of Islamic Communication, 3 (2). ISSN 2622-3449

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Abstract

Penelitian ini mendeskripsikan fenomena dakwah di media sosial yang terjadi pada akun bisnis Instagram santri tahun 1985. Akun bisnis santri Instagram berhasil dikalahkan pada tahun 1985. Pesantren Ngalah menggunakan teknologi sebagai media dakwahnya, seperti media dakwah. Akun bisnis Instagram. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan menggunakan metodologi etnografi virtual. Model etnografi ini adalah metode utama dan terpenting dalam melihat fenomena budaya-siber di Internet. Fenomena dakwah pengasuh Pondok Pesantren Ngalah pada akun Instagram bisnis ngalah santri tahun 1985 dapat dilihat dari empat tingkatan yaitu di ruang media, Instagram yang digunakan oleh Pondok Pesantren Ngalah adalah akun bisnis pendidikan Instagram. Yang digunakan sebagai media prediksi. Dalam dokumen media tersebut, konten Pondok Pesantren Ngalah di akun bisnis Instagram berupa tulisan, foto, dan video. Dalam objek media, mad’u pengasuh Pondok Pesantren Ngalah di akun Instagram bisnis bisa berinteraksi dengan mad’u lain. Di level media, Pesantren Ngalah menggunakan akun Instagram bisnis sebagai media dakwah untuk memperluas jangkauan dakwahnya. This study describes the phenomena of da’wah on social media that occurred in the students ‘Instagram business accounts in 1985. The students’ Instagram business accounts were defeated in 1985. The Ngalah Islamic boarding school uses technology as a medium of preaching, such as the media of preaching. Instagram business account. The research approach used in this research is a descriptive qualitative approach using virtual ethnographic methodology. This ethnographic model is the main and most important method of looking at cyber-cultural phenomena on the Internet. The phenomenon of the da’wah of the Ngalah Islamic Boarding School caregivers on the Instagram account of the student ngalah business in 1985 can be seen from four levels, namely in the media room, Instagram which is used by Pondok Pesantren Ngalah is an Instagram education business account. which is used as a prediction medium. In the media document, the content of the Ngalah Islamic Boarding School on the Instagram business account is in the form of writings, photos, and videos. In the media object, the mad’u who cared for Pondok Pesantren Ngalah on the business Instagram account could interact with other mad’u. At the media level, the Ngalah Islamic Boarding School uses a business Instagram account as a da’wah medium to expand its preaching reach.

Item Type: Article
Keywords: Dakwah, Media Sosial, Instagram, Da’wah, Social Media
Subjects: 200 Religion > 290 Other religions > 297 Islam, Bábism and Baháʼí Faith
300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.23 Media of Communication, Mass Media
600 Technology (Applied Sciences) > 600 Technology > 600 Technology
Divisions: Faculty of Communication > Strategic Communication
Depositing User: mr admin umn
Date Deposited: 17 Nov 2021 09:38
Last Modified: 17 May 2022 07:11
URI: https://kc.umn.ac.id/id/eprint/19109

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