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Creating and Utilizing UGC Through Social Media in Trip Planning

Dewi, Helga Liliani Cakra (2018) Creating and Utilizing UGC Through Social Media in Trip Planning. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 3 (1). ISSN 2503-0795

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Official URL: http://www.jurnal-iski.or.id/index.php/jkiski/arti...

Abstract

This study aims to understand the behavior of social media users in creating and utilizing User Generated Content (UGC) in trip planning (before, during, and after the trip), and to inform which social media that is mostly used by users. Through understanding the behavior of social media users in creating and utilizing UGC, this reaearch is expected to contribute to the tourism organization in formulating promotion strategies in social media effectively. A survey is conducted to collect research data from 180 of communication students. This research found that Instagram (used by 96.7% of respondents) and Kaskus (used by 6.7% of respondents) have significant influence towards users in utilizing and creating the UGC in trip planning.

Item Type: Article
Uncontrolled Keywords: UGC, Social Media, Tourism
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 004 Computer Science, Data Processing, Hardware
900 History and Geography > 910 Geography and Travel > 910 Geography and Travel, Tourism
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 18 Nov 2021 04:48
Last Modified: 18 Nov 2021 04:48
URI: http://kc.umn.ac.id/id/eprint/19118

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