Economic Sector during the COVID-19 Pandemic: Indonesian Instagram Users Behaviour

Soekiman, J.FX. Susanto and Putranto, Teguh Dwi and Susilo, Daniel and Garcia, Erica Monica A. (2021) Economic Sector during the COVID-19 Pandemic: Indonesian Instagram Users Behaviour. Webology, 18 (1). pp. 166-178. ISSN 1735-188X

[img]
Preview
Text
Economic Sector during the COVID19 Pandemic Indonesian Instagram Users Behaviour.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (3MB) | Preview
[img]
Preview
Text
Economic Sector.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (383kB) | Preview

Abstract

The coronavirus disease (COVID-19) pandemic has become a “major disaster” for Indonesia. Communities became confused after the Government instructed people to “Stay at Home” and “Work from Home” in order to end the spread of the coronavirus. Many people feel that the Government's decision is detrimental because not everybody can work from home. There were many employee reductions in several companies and did not have a steady income. This study attempted to find out the use of Instagram as one of the popular media during the COVID-19 pandemic in Indonesia on economic impact. This study employed the semiotics method to analyse the #stayathomeindonesia hashtag on Instagram from 20 March 2020 to 5 April 2020. It was revealed that during the COVID-19 pandemic, Indonesian Instagram users used the platform to post their activity at home. Indonesian behaviours on Instagram amid the COVID-19 pandemic include posting homemade food, children’s drawings or colourings at home, and food order through online applications. So that the online-based economy more benefited than the offline-based because of limited activities outside the home due to appeals for staying at home.

Item Type: Article
Keywords: Instagram, Behaviour, COVID-19, Pandemic, Indonesian.
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 004 Computer Science, Data Processing, Hardware
300 Social Sciences > 300 Social sciences, sociology and anthropology > 304 Factors affecting social behavior
600 Technology (Applied Sciences) > 610 Medicine and Health > 616 Diseases
Divisions: Faculty of Communication > Strategic Communication
Depositing User: mr admin umn
Date Deposited: 18 Nov 2021 14:36
Last Modified: 05 Jan 2022 08:46
URI: https://kc.umn.ac.id/id/eprint/19129

Actions (login required)

View Item View Item