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MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS

Susilo, Daniel and Putranto, Teguh Dwi and Navarro, Charles Julian Santos (2021) MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS. SINERGI : Jurnal Ilmiah Ilmu Manajemen, 11 (1). ISSN 2087-4987

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Official URL: https://ejournal.unitomo.ac.id/index.php/feb/artic...

Abstract

Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.

Item Type: Article
Uncontrolled Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 004 Computer Science, Data Processing, Hardware
300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
600 Technology (Applied Sciences) > 610 Medicine and Health > 613 Personal Health and Safety
H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.6 Marketing Communication
R Medicine > RL Dermatology
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 18 Nov 2021 14:56
Last Modified: 06 Jan 2022 00:58
URI: http://kc.umn.ac.id/id/eprint/19137

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