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Konstruksi ‘Bentuk Tubuh Perempuan’ Dalam Iklan Televisi

Murwani, Endah (2010) Konstruksi ‘Bentuk Tubuh Perempuan’ Dalam Iklan Televisi. Ultimacomm: Jurnal Ilmu Komunikasi, 2 (1). ISSN 2656-0208

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The purpose of this research is to explain how mechanism of construction about healthy body shape created throughout advertising. The base theory which be used is social feminism with Critical Discourse Analysis. Result of the research showed that strategy of distinction and dramatization appear from power relations between subject in field of advertising production. Symbolic image about slim and healthy body shape for woman which are producted in advertising, is assumpted by peoples as cultural arbitrary. This social condition is being possible because there is a suitability between social mindset and advertising symbolic image.

Item Type: Article
Uncontrolled Keywords: symbolic image, body shape for woman, advertising
Subjects: 300 Social Sciences > 300 Social sciences, sociology and anthropology > 305 Groups of People (Incl. social identity, Discrimination, Gender Equality, Social Status)
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 19 Nov 2021 04:08
Last Modified: 19 Nov 2021 04:08

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