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Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia

Murwani, Endah and Juliadi, Rismi and Berto, Agustinus Rusdianto and Rustono, Rustono (2021) Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia. Jurnal Penyuluhan, 17 (2). ISSN 1858-2664

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Official URL: https://jurnal.ipb.ac.id/index.php/jupe/article/vi...

Abstract

The tourism sector is one of the industries affected by the COVID-19 pandemic. Therefore, the Indonesian Ministry of Tourism and Creative Economy is developing a virtual tour innovation through the" 360 Virtual Destinasi Indonesia" program. This research utilizes the Uses and Gratification Theory, which aims to determine the gratification sought and obtained in accessing the" 360 Virtual Destinasi Indonesia". Typologies of needs types used are cognitive, affective, personal, and social integration dimensions. This research is explanative research with a survey method. The data were measured by comparing the average Gratification Sought (GS) and Gratification Obtained (GO), and then collected through an online questionnaire to 200 respondents who have accessed the" 360 Virtual Destinasi Indonesia" program, using non probability sampling. Data were analyzed using paired t samples test. The results showed that the" 360 Virtual Destinasi Indonesia" program fulfills cognitive and personal integration needs. On the other hand, the program does not provide satisfaction on the affective and social integration dimensions. The contribution of this research is it develops the uses and gratification theory in virtual reality and evaluation materials for the Indonesian Ministry of Tourism and Creative Economy.

Item Type: Article
Uncontrolled Keywords: Audiences Satisfaction, Motives, Uses Gratifications Theory, Virtual Tour
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 006 Special Computer Methods (3D Graphics, Digital Video, Data Mining, Augmented Reality)
900 History and Geography > 910 Geography and Travel > 910 Geography and Travel, Tourism
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 19 Nov 2021 06:18
Last Modified: 19 Nov 2021 06:18
URI: http://kc.umn.ac.id/id/eprint/19172

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