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INFLUENCER SIZE EFFECTING CLIMATE CHANGE DISCOURSE: A STUDY ON INDONESIAN TWITTER

Ariestya, Angga and Waluyo, Lukman S. and Faramita, Azelia (2020) INFLUENCER SIZE EFFECTING CLIMATE CHANGE DISCOURSE: A STUDY ON INDONESIAN TWITTER. Journal of Content, Community & Communication, 11 (6). ISSN 2456-9011

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Official URL: https://www.amity.edu/gwalior/jccc/pdf/june_08.pdf

Abstract

This study seeks to understand the climate change discourse on Indonesian Twitter. Searching Twitter with the key word “perubahaniklim” returned 4542 individual tweets in the six-month period from March to October 2019. This study took a quantitative approach to observe Twitter users contributing to the climate change discourse. By analyzing the frequency distribution of tweets, we analyze Indonesian Twitter accounts based on the number of followers, the number of tweets, and the distribution of tweets. We categorize contributors to the Indonesian climate change discourse onbyinfluencer size (mega, macro, micro, and nano-influencer). The study found that influencer size effectsin climate change discourse on Twitter. The effect is more strongly correlated to the distribution of tweets than the number of tweets.This study provides new insights for future climate change communicationthat combines interpersonal communication, mass communication, journalism development, and new communication media, especially social media.

Item Type: Article
Uncontrolled Keywords: Climate Change, Social Media, Influencer, Twitter, Discourse
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 004 Computer Science, Data Processing, Hardware
300 Social Sciences > 350 Public administration and military science > 353 Specific Public Administration (Incl. Social Welfare, Health Services; Safety, Mitigation, Waste Control; Public Justice, Corruption)
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 21 Nov 2021 04:36
Last Modified: 21 Nov 2021 04:36
URI: http://kc.umn.ac.id/id/eprint/19215

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