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Behind The Scene of Social Media Political Campaign (The Study of Political Campaign in Social Media Service Provider)

Elmada, Maria Advenita Gita and Salamah, Ummi (2018) Behind The Scene of Social Media Political Campaign (The Study of Political Campaign in Social Media Service Provider). In: 2nd Indonesia International Graduate Conference on Communication (Indo-IGCC) Proceeding.

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Abstract

Political communication has entered its fourth era, which has technology advancement as its main feature. Indonesia has also entered the same phase, and social media has been a part of its political communication. This research focuses on social media use in political campaign in Indonesia. The result, PT S has using social media as its tool to run business in political campaign. E-wom is used to create a natural message. The work is dynamic, they do itu professionally, and they have to be aware of the issue around their client, which was one of the candidate of regional election in 2017.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Political communication; hypermedia campaign; digital campaign; social media; spin-doctor
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 004 Computer Science, Data Processing, Hardware
300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
300 Social Sciences > 320 Political science > 324 Political Process (Incl. Election Systems and Procedures, Votings)
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 21 Nov 2021 04:51
Last Modified: 19 Jan 2022 07:14
URI: http://kc.umn.ac.id/id/eprint/19217

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