Analysis Factors Influencing the Intention to Transact for Tokopedia

Rahim, Fadriansyah and Oetama, Raymond Sunardi (2020) Analysis Factors Influencing the Intention to Transact for Tokopedia. In: 5th International Conference on New Media Studies, 9-11 Oct. 2019, Bali, Indonesia.

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E-commerce, in general, can be interpreted as buying and selling transactions electronically through internet media. Besides, e-commerce can also be interpreted as a process of doing business using electronic technology that connects companies, consumers and society in the form of electronic transactions and the exchange or sale of goods, services, and information electronically. An example of e-commerce that is well-known in Indonesia is Tokopedia. According to the data, Tokopedia is an e-commerce website that ranks first in Indonesia, which implies that the public's interest in visiting the Tokopedia website is high. This study uses the Technology Acceptance Model by adopting the variables used in previous studies, namely, Perceived Usefulness, Perceived ease of use, Perceived Risk, Satisfaction with Past Transact, and Trust. This study is focused on finding factors of Tokopedia user acceptance factor since Tokopedia is the number one e-commerce in Indonesia in terms of most users. The results of this study will be compared with some previous researches. The data used to conduct this study was collected by distributing questionnaires through Google Form and processed using Structural Equation Modeling method.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: E-commerce , Structural Equation Modelling , Technology Acceptance Model
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 000 Computer Science, Information and General Works
H Social Sciences > HF Commerce > HF7 E-Commerce
T Technology > T Technology (General)
Divisions: Fakultas Teknik Informatika > Program Studi Sistem Informasi
Depositing User: mr admin umn
Date Deposited: 25 Nov 2021 09:34
Last Modified: 25 Nov 2021 09:34

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