BUSINESS PLAN MAOFISH CRUNCHY

Susanto, Rakhel Brigitta (2021) BUSINESS PLAN MAOFISH CRUNCHY. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Maofish Crunchy is a company engaged in the food industry, which was founded in 2020 and is located in the West Jakarta area. Maofish offers a typical food product from Palembang, which is made from fish, namely Pempek Kulit cracker. Maofish products are divided into four flavors, there are original, balado, cheese, and spicy. The price for the original product is Rp25.000 while the balado, cheese, and spicy flavored is Rp26.000. All Maofish products do not contain oil because the company uses an air fryer to fry the Pempek Kulit crackers. This is the value of Maofish product and make it different from the others. Furthermore, the writer target products to be consumed and sold to all generations. Maofish products will be sold online via social media and several e-commerce applications. Not only that, Maofish products will be distributed to souvenir shops and restaurants such as; Sari Sanjaya in Jakarta, Prima Rasa and Kartika Sari in Bandung. Then, Maofish Crunchy company targeting sales of 96 products to meet break-even point.

Item Type: Thesis (Bachelor Thesis)
Keywords: Maofish Crunchy, Food industry, Entrepreneurship, Pempek Kulit crackers
Subjects: 600 Technology (Applied Sciences) > 640 Home and Family Management > 641 Food and Drink
Divisions: Fakultas Bisnis > Program Studi Perhotelan
Depositing User: mr admin umn
Date Deposited: 11 Jan 2022 02:05
Last Modified: 11 Jan 2022 02:05
URI: http://kc.umn.ac.id/id/eprint/19786

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