Manajemen kesan tenant relations dalam penanganan keluhan customer (studi fenomenologi di mall the breeze BSD city)

Emmanuel Kodrata, Jonathan (2016) Manajemen kesan tenant relations dalam penanganan keluhan customer (studi fenomenologi di mall the breeze BSD city). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

pengelolaan kesan pada saat berinteraksi dengan orang lain, karena pada dasarnya mereka ingin menyajikan suatu gambaran diri yang akan diterima orang lain. Begitu juga tenant relations The Breeze BSD City yang melakukan manajemen kesan dalam proses penanganan keluhan customer. Penelitian ini menggunakan teori fenomenologi dalam menganalisis manajemen kesan yang dilakukan oleh tenant relations. Metode yang digunakan adalah fenomenologi. Dari hasil penelitian, terlihat tenant relations dalam menjalankan profesinya melakukan pengelolaan kesan melalui komunikasi verbal dan nonverbal. Hal tersebut dilakukan agar tercipta kesan positif bagi tenant relations, serta dapat membuat tenant merasa nyaman dan percaya kepada pihak manajemen, sehingga tercipta hubungan baik antara pihak manajemen dengan pihak tenant.

Item Type: Thesis (Bachelor Thesis)
Subjects: 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions: Faculty of Communication > Strategic Communication
Depositing User: Administrator UMN Library
Date Deposited: 04 Jul 2017 02:30
Last Modified: 02 Aug 2022 08:57
URI: https://kc.umn.ac.id/id/eprint/283

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