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Media facades - brand communication based on visual density

Lee, Joon Seo and Sul, Sang Hun (2016) Media facades - brand communication based on visual density. In: ADADA 2016 14TH International Conference for Asia Digital Art and Design, Bali 1-3 November 2016.

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This article proposes a low visual density design for media façade using a quantitative technique that combines a visibility range and PPI (Pixel per inch) approach with an iterative method. Furthermore, we address not only display pixel design, but also concern about brand communication using media contents called ‘Dandelights’. Thus, designers have investigated optimum low visual density levels between structure and media contents that have several constraints for efficient brand communication. With realistic boundary conditions, the media façade design was adapted to low PPI that is under 30% of standard display. These quantitative results have shown that the low visual density method is applicable to the media façade design for brand communication.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Media façade, Visual density, PPI, Brand communication
Subjects: N Fine Arts
N Fine Arts > NC Drawing Design Illustration > NC996 Animation
N Fine Arts > ND Painting > ND510 Colours
Divisions: Universitas Multimedia Nusantara
Depositing User: mr admin umn
Date Deposited: 12 Mar 2018 09:21
Last Modified: 12 Mar 2018 09:21

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