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Analisis Strategi Event Planning "Art Jakarta 2017" dalam Mempertahankan Reputasi Majalah Harper's Bazaar Indonesia Sebagai Majalah Masyarakat Golongan Menengah ke Atas

Meilinda, Ria (2018) Analisis Strategi Event Planning "Art Jakarta 2017" dalam Mempertahankan Reputasi Majalah Harper's Bazaar Indonesia Sebagai Majalah Masyarakat Golongan Menengah ke Atas. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

A study by tirto.id found that there are only 1.7% Z generation that read printed media. This thing happen because of social media growth around us, makes printed-media left by the public. As a high-end magazine with SES (Socio-Economic Status) A audiences, Harper’s Bazaar Indonesia need to keep their existence so their audiences will keep them on eyes. "Art Jakarta" is an annual event that has been held by Harper's Bazaar Indonesia since 2009. Researcher uses descriptive qualitative research methods to describe the event planning strategies used. The purpose of this special event is to maintain the existence of Harper's Bazaar magazine itself. The survey conducted by Nielsen in 2017 stated the penetration of print media readers as much as 8%, this proves that print media companies need to maintain their media presence. This research proves that an event can maintain the existence of a company is carried out with proper planning. But not forgetting other aspects of an event, namely media relations.

Item Type: Thesis (Bachelor Thesis)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication
H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.4 Marketing Public Relations
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
SWORD Depositor: mr admin umn
Depositing User: mr admin umn
Date Deposited: 08 Jul 2019 08:33
Last Modified: 08 Jul 2019 08:33
URI: http://kc.umn.ac.id/id/eprint/4679

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