Case Study: Entrepreneurs at twitter: building a brand, a social tool or a tech powerhouse.

Mark, Ken (2017) Case Study: Entrepreneurs at twitter: building a brand, a social tool or a tech powerhouse. UNSPECIFIED.

Text Entrepreneur at Twitter.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (121kB)

Abstract

In mid-April 2014, a technology analyst working for a large North American investment bank was scrutinizing Twitter as part of her analysis for an industry note on the company. Twitter, a micro blogging service that allows subscribers to send “tweets” of 140 characters or less to their “followers,” had launched a successful initial public offering (IPO) on the New York Stock Exchange in November 2013, which valued the company at $24.46 billion. By the end of March 2014, Twitter’s market capitalization had risen to $26.63 billion. Yet, despite posting revenues of $242 million in the final quarter of 2013, according to Twitter’s first publicly disclosed accounts, the company made a net loss of $511 million in the same quarter.2

Item Type:	Case Study
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication > HD30.2 Branding H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Fakultas Bisnis > Program Studi Magister Manajemen Teknologi
Depositing User:	mr admin umn
Date Deposited:	20 Aug 2019 01:44
Last Modified:	20 Jan 2022 11:04
URI:	http://kc.umn.ac.id/id/eprint/6777

Actions (login required)

View Item